5.2
Seven words you can't say on TV
Alan Sealls, WKRG-TV, Mobile, AL
Weathercasters may be credited for the general public's understanding of meteorology. Weather words, phrases, and terminology used properly in weather presentations can educate. Language utilized in weathercasts should clarify and explain principles of how the atmosphere works. Effective use of terms and phrases serves to cast meteorology in a positive light, as a useful science, while enhancing the credibility of the weathercaster.
In a light-hearted format, "Seven words you can't say on TV" puts forth dozens of commonly used words and phrases that misinform, confuse, (e.g., retrograde; vorticity; severe shower; normal weather) and sometimes even annoy viewers of TV weather broadcasts. Cliches that are often used without thought are also examined to gain a better understanding of what they may connote, (e.g., raining to beat the band; in your neck of the woods).
Weather broadcasters learn jargon from fellow weathercasters and meteorologists. Furthermore, in academia we communicate with the language of our profession. Weathercasters must realize that those outside the profession don't fully understand weather lingo. Given the diversity of a TV audience it's imperative that weather presentations are within the comprehension of the viewer. Many words and phrases used by weathercasters have a place and a purpose but without putting them in context, or simply explaining what they mean, a disservice is done to the viewer.
Session 5, Science vs. Entertainment and Management vs. Audience Expectation: Part I
Thursday, 28 June 2001, 8:30 AM-10:00 AM
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