30th Broadcast Conference on Broadcast Meteorology

5.1

Amazing, incredible and unbelievable

Paul S. Joseph, Journal Broadcast Group/WTMJ TV, Milwaukee, WI

Broadcast meteorologists have always faced the challenge of being scientists on a medium that emphasizes entertainment. With the growth of cable and other delivery systems, the choices available to our viewers continue to expand.

This presentation will look at what has been a formula for success for many veteran broadcast meteorologists. But with the increased competition come strong warning signs that may mean danger to the profession. A look at these signs and suggestions on coping with them will conclude this presentation along with finding out what is amazing, incredible and unbelievable.

Session 5, Science vs. Entertainment and Management vs. Audience Expectation: Part I
Thursday, 28 June 2001, 8:30 AM-10:00 AM

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