8.1 Negotiating Your Contract

Friday, 29 June 2001: 10:10 AM
Mark Dunn, Herzog, Crebs & McGhee, St. Louis, MO

Whether going it on your own or working with someone, the key to effective negotiation lies in your ability to understand the key deal points for management and talent and, of course, the ability to effectively communicate your position without bending too much, too quickly. In this section, we'll discuss and analyze the critical deal points for talent and how those issues change throughout the course of one's tenure in a market and career overall. We'll also discuss effective strategies for getting the most favorable terms possible and how you can create leverage for your contract
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