Section A: Company overview
MyWeather, LLC - is a consortium of investors from the broadcast industry.
Weather Central Over 200 broadcast clients Over 100 newspaper clients A 26-year history of weather innovation Cosmos Broadcasting Shockley Communications
Section B: Product description
Your Personal MicroCast Service
Personal Forecast Page a personal forecast web page imbedded in a station s wrapper that delivers hour-by-hour personalized forecasts. These forecasts are available all day long without the need of e-mail notification.
Twice Daily E-mail notifications end-users receive two email notifications per day with a hyperlink to their Personal Forecast Page. Although email notification is not necessary to receive your personal forecast, it provides user with a direct forecast without the effort of visiting a web page.
Section C: Branding/Revenue opportunities
MyWeather creates new markets for selling advertising space. By targeting non-traditional advertisers, stations can now bring in revenue from several new markets.
The opportunity to offer advertising has never been simpler. Non-traditional advertisers quick realize the added value of Sponsorship-based Weather Forecasts and direct e-mail marketing.
Service Sponsorship stations target non-traditional advertisers (Power Companies, Libraries, etc.) to sponsor their personal forecast service.
Sponsorship typically includes: On air tags Wrapper ad Email placement
Web, email advertisers target weather-based advertising direct to consumers. Outdoor dependent business can now base their advertising around weather events (Ski resorts, sailing, delivery services, etc.).
Direct marketing Stations can expand the promotions efforts by utilizing the names collected by the registered users. Several direct marketing opportunities now become available.
Section D: Technology
Your personal forecasts are generated by a powerful weather computer, MicroCast that numerically calculates weather forecast variables: temperature, winds, pressure, precipitation, etc. MicroCast is the backbone of your personal forecasting service! MicroCast generates weather forecast information every half-hour in a dense grid that covers the southern half of Wisconsin. MicroCast's forecast output features much greater resolution and forecast coverage than any other weather forecast source available. MicroCast is run four times per day ensuring that your forecast is the best and most current.
While MicroCast is the engine generating your personal weather forecast, a host of other technology ensures that your forecast is the most personalized and useful forecast available on the Internet. The latest in database technology organizes your personal weather preferences and lifestyle interests and combines them with the MicroCast generated forecast for display in email and homepage format. This database technology is augmented by a high tech quality control and support center to ensure that all systems work correctly and you receive maximum value from this service.
We have programmed the technology to take the raw model data (numbers) and format it into English text phrases to the user can easily read the forecast. We have also integrated in smart interpretation to give you a forecast that takes into account not only what is forecast for your location, but to give you some feel for if it might be snowing or raining hard just miles away.
Section E: Short summary
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