A study of the connection between TV meteorologist and their viewers during severe weather broadcasts

After the devastating tornadoes in Joplin, MO and in the south in 2011, it is necessary to look at the impact that broadcast meteorologist (and their TV coverage) have on their viewers during times of severe weather. Broadcast meteorologists play a vital role in the severe weather warning process and persuading the public to take the appropriate actions during severe weather. The questions that will be looked at are; is the media doing everything they can to “connect” with viewer during severe weather to help persuade them to take shelter and protect themselves and their property. This research will be done by developing a survey that will address questions such as, “What do you do when a tornado warning is issued?” and “Is there anything broadcast meteorologist can do or say that will make you take immediate action during severe weather?” The plan is to have this survey disseminated through all the television markets in Missouri. This would give a wide variety of data based on locations in the state (among other demographics). Survey results will be analyzed using standard statistical techniques. The goal with this research is to help find better ways of “connecting” with viewing during severe weather coverage. Are there certain words, images or anything else a broadcaster can do that will trigger a response by viewers to take cover. The results and analyses from this survey will provide broadcast meteorologist with new ways of connecting with the public and helping them make the decision to take cover during threatening weather.