Reaching Younger Viewers through Weather Education Efforts

For the last several years, we have been faced with how to make broadcasting a viable career field for the years ahead. While multiple platforms are essential to success in the growing multi-media world, it's certainly not time to abandon the broadcast field. There are ways to reach younger people and help shape their viewing habits in the future, while also spreading an increased knowledge and appreciation for weather. In this presentation, we'll look at some ways to build up a stronger bond with younger audiences by partnering with schools and families to help solidify them as a future viewer.