Operational Sounder Products are an essential component of the expected benefits of the GOES-R Program. Despite programmatic decisions which have led to the loss of a dedicated Sounder on the GOES-R Spacecraft, options do exist to provide a significant improvement over current GEO sounding capabilities. We will compare the cost, benefits and risks of these options to show that Advanced Operational Sounding is practical to implement and provides unique capability to improve severe weather, hurricane, aviation weather, NWP and climate change forecasting.