290 A weather survey of western Washington residents: Part II

Monday, 24 January 2011
Washington State Convention Center
L. Kirby Cook, NOAA/NWS, Seattle, WA; and J. Chang

This project highlights the action steps taken by WFO Seattle based on the results of a weather survey administered to western Washington residents in March and April 2010. The results of the survey have been used to guide the development and implementation of marketing tools and outreach programs aimed at furthering the mission of the National Weather Service (NWS) to protect life and property and enhance the economy. More specifically, based on the findings of the survey, outreach and education efforts at WFO Seattle have been updated to place particular emphasis on furthering understanding by customers of key terminology that is critical to NWS products and services. This seemingly fundamental understanding is crucial in the decision making process for weather based impacts that is at the core of decision support services. In addition, outreach efforts continue to focus on increasing the use of existing NWS resources such as the internet and NOAA Weather Radio, but also develop plans to leverage on newer, more diverse means to reach customers and users of weather information.
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