Smart phone presence for local media: required and options
There tends to be two camps of thought with respect to the app markets and the local media outlet's presence there. One thought is that the local media outlet wants to have single app per platform that covers all aspects of their identity (e.g, news, weather, sports, community). This line of thinking is typically centered around the idea that the local media outlet wants to have a single presence on the various app stores, typically to avoid brand confusion with its audience. The second approach is developing a series of apps that address various lifestyle verticals such as fishing, hiking, and surfing along with the typical bread and butter content. This option affords the local media outlet with a more direct, personal product for a subset of their audience.
This presentation will present successes from both approaches by providing examples and the marketing and business models around them that Weather Decision Technologies has encountered in our local media business.