The new universe of weather consumers—The challenges to media in delivering weather information to consumers in a technology driven society

Over the past 2-3 decades weather media and information companies have played an increasing role in reaching a broad audience of weather consumers. As public consumption habits and methods have changed over time, the “messengers” have been required to adapt their products, weather forecasts, alerts, and other content to meet customer needs across varying technologies. As such, weather products have evolved quickly to take advantage of location based services, streaming video to web and mobile devices, and other features.

In this presentation we will discuss the ways that The Weather Channel has adapted its content to thrive in the current and ever-evolving multiple platform user universe that often demands instant access to weather information, regardless of location or technology. We will discuss The Weather Channel's evolution over time and some of the solutions it has employed on TV, web, mobile and other emerging platforms.