In preparation for the launch of GOES-R, the NOAA GOES-R Algorithm Working Group (AWG) is actively developing AMV derivation algorithms and using them in demonstration studies. The AMV algorithm development has reached a mature stage and is now being validated. The software is being tested in a near real-time demonstration mode using Meteosat-9 Seviri data as ABI proxy imagery, with the resultant AMVs validated against “truth” datasets. The two primary validation sources include twice daily Rawinsondes, and 4 times daily GFS analysis wind fields. Newly developed “deep-dive” validation utilities such as McIDAS-V, Glance, and CALIPSO/AMV collocations that allow careful AMV inspections will be discussed.