Social and Behavioral Influences on Weather-Driven Decisions: Prototypes for Severe Weather
Following severe weather events in the Spring of 2013, we undertook additional interviews, this time with members of the emergency management community in affected areas to identify what were the most critical influences on their weather related decisions. Specific outcomes from those interviews have allowed us to further characterize the influences, when they occur, who or what causes them, and how they manifest themselves within the risk paradigm. Building on the results of the various iterations that have taken place throughout this project, we are developing prototypes to demonstrate what changes to products and services can be made to minimize negative influences on decisions. Emphasis is on a prototype messaging framework that provides for coordination, consistency, and clarity and that permits the addition of area specific instructions, using multiple delivery modes including social media. This paper will discuss project progress to date, including the major influences on risk management of the EM community during a significant weather event and the effectiveness of the prototype in addressing those influences.