A New National Weather Service Storm Surge Warning and Inundation Graphic
Social science studies have shown that the hesitation to prepare and evacuate from storm surge stems from a lack of understanding of what storm surge is and what it can do, the inability of people to personalize the hazard and accept that a devastating storm surge could occur where they live, and bad practices of comparing individual storms with previous events. The need for improved communication has been highlighted by recent storms such as Sandy and Irene, which affected areas not normally accustomed to hurricane strikes. Even in a more experienced location like southeastern Louisiana, some people were surprised when storm surge from Isaac flooded areas that remained dry during Katrina.
To address these issues, the National Weather Service has been engaged in a decade-long discussion aimed at improving the communication of the storm surge hazard—a discussion that has perhaps been accelerated by hurricane events of the past few years. Working with social science researchers from disciplines such as sociology, communications, and geography, the National Hurricane Center has engaged its users and partners to determine the best path forward. The social science research concluded that the implementation of an explicit storm surge warning, accompanied by high-resolution storm surge inundation graphics, was supported overwhelmingly by the emergency management and broadcast meteorologist communities, and that these tools would have the greatest potential to increase the understanding and awareness of, and response to, the storm surge hazard. Development work continues with continued discussion on the specific criteria, and the National Weather Service has aimed to implement an experimental storm surge inundation graphic in 2014, and experimental tropical cyclone storm surge watches and warnings by 2015. This presentation discusses the road taken and the path forward for improving storm surge communication via the Storm Surge Warning and additional storm surge products.