5.5
Why Don't They Hear Us? The Linguistic/Communication World of Weather Forecasting
Offering another perspective, Nicklas Luhmann proposes that language is not actually sufficient to carry such differentiation and names the mechanisms that develop to carry this out level �communication codes�. But these codes are NOT linguistic. He cites examples such as �trust� and �power� (not to be confused with the psychological understanding of terms. Instead, we might say that a code, perhaps called � technical expertise� is created by atmospheric science practice. This code keeps weather knowledge and understanding bounded and restricted to only group members and those willing and able to attain even a peripheral membership in the Wx �club�.
This code, as do all communication codes as described by Luhmann, helps to simplify certain complexities and restrict choices of those persons who engage the code. And those differences reinforce a pattern of interaction that severely limits the likelihood of the range of outcomes of that interaction. So, as long as that code is engaged, certain outcomes are virtually fixed.
The adoption of digital media and its attendant forms (from web pages to Facebook and Twitter) by NWS and private weather information vendors is an effort to circumnavigate (perhaps unknowingly) the code (technical expert) by creating digital versions of content. These efforts have varied in their success � partly depending on how one measures success and partly by whether the terms of success are measured by user understanding and influence upon user action relative to weather hazards.
Understanding the nature of this code may help forecaster sand broadcasters to develop strategies for overcoming this barrier and to build mechanisms for enhancing non-expert understanding and willingness to utilize weather related information in everyday and extraordinary circumstances.