Information at the Speed of Life: NOAA Weather Radio Today and Tomorrow

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Wednesday, 7 January 2015: 5:00 PM
221A-C (Phoenix Convention Center - West and North Buildings)
Bruce Jones, Midland Radio Corporation, Kansas City, MO

For immediate simultaneous dissemination to an unlimited number of receivers, NOAA Weather Radio (NWR) continues to fill a vital role alerting our Weather-Ready Nation. Still a trusted source of life-saving information for millions of Americans, NWR serves specific areas, needs, and demographics in ways that make it unique and invaluable. The challenge ahead for the public/private sector is to more finely target and super-serve NWR listeners with a robust, uninterruptible system that realizes its 21st century potential.