The 2015 El Niņo: A Communication Challenge

The El Niņo event currently underway has had a fascinating evolution. Starting in 2014, models forecasted its development yet the El Niņo's evolution stalled as the atmosphere had other ideas. However, by 2015, an El Niņo event was declared and models have continuously forecasted its strengthening into a strong event. With much at state economically, communication of the uncertainty inherent in the forecast as well as riding the social media wave of El Niņo-fever has been crucial. We'll present our method for creating our outlook and communicating it to the public as well as lessons learned in our year and a half long experiment in writing for the ENSO Blog at NOAA's Climate.gov.