From Science to Storytelling: How Satellite Data Connects to our Daily Lives

Major current events drive requests for satellite imagery to help provide visual context to a story. Harnessing the flexibility and ease of the Esri Story Map has enabled the NOAA Visualization Lab and Satellite and Information Service to quickly develop online, multimedia products that can pull together resources from across the agency (or more broadly) to help improve its communication strategies. The out-of-the-box templates or custom APIs can be used by anyone in the development team - no web coding is needed. These interactive story experiences also provide an ideal format for tracking significant events as they occur by simply updating the story with more time steps. In this talk we will discuss how these tools have improved the ease of communicating complex topics, while also allowing us to make connections between our data resources and the general public who watches the news and experiences these current events in real time.