S208 Proposed Strategic Communications Plan to Support NOAA's Weather Ready Nation Objectives in the Hampton Roads Region

Sunday, 10 January 2016
Hall E ( New Orleans Ernest N. Morial Convention Center)
Asiah Williams, Howard University, Hampton, VA; and J. Anderson

I was given a social science project and tasked with doing extensive research on how social, economic, and environmental changes have a significant effect on the health of susceptible communities in the Hampton Roads, VA area. This particular region has some correctable issues with getting quintessential messages to vulnerable people. NOAA immerses themselves in pervasive research to arm society with the proper tools to become a well-prepared public. This study assists NOAA in improving upon an already solid strategic communications plan that focuses solely on the weather ready nation component. While NOAA's plan addresses distinct and strong objectives, they should consider including more specific elements such as a SWOT analysis, communication overview, target audience, communication goals and objectives, and communication tactics targeting specific communities. After thoroughly examining several natural disasters that have transpired here in recent years, my research allowed me to expound upon NOAA's plan and possibly develop some effective ways to help at-risk communities receive critical data and messages.
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