Handout (1.0 MB)
NCEI uses Facebook and Twitter in this ever-connected digital world to effectively communicate our mission and the value of our data, products, and services while building trust and fostering transparency. NCEI currently operates four social media accounts, two reaching our Center for Climate and Weather audience, and two to reach our Center for Coasts, Oceans, and Geophysics audience. This presentation will explore the demographics for each account, growth in follower numbers, reach and click throughs, and increased engagement across each of NCEI’s social media accounts since January 2015. We will discuss the profile of our average social media user and changes to our social media strategy based on understanding of our audience. Finally, we will discuss our best practices for ensuring scientific accuracy while enriching public understanding.
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