Messaging and Observations: A Way Toward More Effective and Unified Messaging

This panel will tackle the idea of how to foster better (messaging) coordination and collaboration among the NWS offices as well as beyond that to Broadcast METS and even some partners. How do we begin to establish and foster practices that create messaging and information that reinforce each other and create a coherent and more singular message in terms of meaning for those who receive and use the messages? What may be needed is a frame of thinking that would encourage folks to look at ways that practice, priorities, and a focus on the key meaning of any message/product might create a series of overlapping reinforcing messages.

The panel participants will be asked to address the following questions as means of creating a dynamic conversation among the and with the audience.

In what ways can NWS and perhaps others rethink their practices in terms of synchronicity?

What aspects of messages and data presentation are key for users of those weather messages?

What current practices are used internally to each office/unit to create coherence in messaging?

What are the challenges to establishing working collaborative practices across offices and units and practitioners?

What are the essential aspects of clear and coherent messaging?

Participants:

Rick Smith, NWS Norman

JJ Brost, NWS SRH

David Vallee, NRFC

Jay Trobec, KELO TV, Sioux Falls, SD

Bill Bunting, SPC

Keil Pirtle, NOAA Communications, Norman, OK

Greg Carbin, WPC

Susan Jasko, California University of PA