Session 7B From Stormy Weather to Sunny Solutions: Using Social Science Research to Improve NOAA’s Products and Services I

Tuesday, 30 January 2024: 1:45 PM-3:00 PM
Holiday 4 (Hilton Baltimore Inner Harbor)
Host: 19th Symposium on Societal Applications: Policy, Research and Practice
Chair:
Castle Williamsberg, NOAA/OAR Weather Program Office and University of Georgia, Social Science Research-to-Applications, Athens, GA
CoChair:
Stephanie M. Hoekstra, NOAA, Los Angeles, CA

NOAA continues to make tremendous strides integrating social, behavioral, and economic sciences (SBES) research into operations, moving us toward a weather-ready nation. The SBES programs in OAR’s Weather Program Office and the NWS’ Office of Science and Technology Integration work together to advance SBES research and to transition findings to support products and services. Although NOAA has made significant advances in the application of social science across its mission areas, challenges persist with providing equitable services, understanding and addressing diverse user needs, and assessing and measuring research to operations outcomes. To address these challenges, NOAA needs to facilitate a weather enterprise approach that includes our partners in academia, private industries, as well as faith and community based organizations. This panel session will research that can help to improve NOAA's services and products.

Papers:
1:45 PM
7B.1
The People, Places, and Things that Keep You Up at Night: Mapping and Defining Vulnerabilities to Hazardous Weather
Elizabeth H Hurst, Univ. of Oklahoma, Norman, OK; and M. E. Saunders, D. S. LaDue, Ph.D., and A. N. Marmo

2:00 PM
7B.2
When Words Matter: Exploring Public Responses to Different Risk Words in the SPC Convective Outlook
Sean Robert Ernst, OU Institute for Public Policy Research and Analysis, Norman, OK; SPC, Norman, OK; and M. Krocak, J. Ripberger, B. J. Fellman, and H. Jenkins-Smith

2:15 PM
7B.3
The Art of Severe Weather Probability: Unraveling the Conditional Intensity Puzzle
Benjamin Jacob Fellman, School of Meteorology, University of Oklahoma, Norman, OK; Storm Prediction Center, Norman, OK; Institute for Public Policy, Research and Analysis (IPPRA), Univ. of Oklahoma, Norman, OK; and S. R. Ernst, J. Ripberger, M. Krocak, and Z. Rosen

2:30 PM
7B.4
Individual Differences and Perceptions in Interpreting a New Wind Exceedance Graphic
Zoey Rosen, University of Oklahoma, Norman, OK; Colorado State University, Fort Collins, CO; and M. Long, A. B. Schumacher, and M. DeMaria

2:45 PM
7B.5
Extreme Heat Decision-Making: Perspectives on Data used by Emergency Managers
Sav Olivas, SUNY, Albany, NY; and J. Sutton and M. S. Michaud

- Indicates paper has been withdrawn from meeting
- Indicates an Award Winner