The Graphics Boom—How Not to Go Bust: The Sequel

The first TV weather graphics systems were introduced in the early 1980s. At the 14^th AMS Conference on Weathercasting in Clearwater Beach, FL (June 1984), the first author gave a presentation that suggested best practices TV weathercasters could use to keep their audience engaged, primarily using radio weathercasting techniques. Now 35 years later, TV weathercasters show on-air sophisticated model presentations, high-resolution radar displays, and present forecasts farther into the future. But what has not changed is that they are challenged with telling a story that their viewers will understand, appreciate, and remember. In this presentation, we’ll look at techniques to best connect with the viewer – and surprise! – in this regard, not much has changed.