Session 4 The Future of Local TV News/Weather: Building Trust and Viewership through Innovations

Tuesday, 14 January 2020: 1:30 PM-2:30 PM
204AB (Boston Convention and Exhibition Center)
Host: 48th Conference on Broadcast Meteorology
Chair:
Danielle Breezy, WKRN-TV, WKRN-TV News 2, Nashville, TN

Viewership for local TV news continues to slowly decrease. But "trust" in local news and weather casters remains high. Numerous organizations and station group owners are exploring different innovative approaches to build their trust and connections to local communities. We'll look at various ways of analyzing the formats and practices of local news stations, and  suggestions for new ways of telling stories that can better engage diverse audience. What's the future of local weather forecasting?

Papers:
1:30 PM
4.1
The Graphics Boom—How Not to Go Bust: The Sequel
Todd Glickman, WCBS Newsradio 880, New York, NY; and C. Allen
1:45 PM
4.2
Meteorology Marketing
Tim Heller, HellerWeather, Houston, TX
2:00 PM
4.3
2:15 PM
4.4
Bringing Advanced Scientific Imagery to the Studio: Options for Scientists and Broadcasters
Matthew A. Rogers, CIRA, Fort Collins, CO; and S. D. Miller and K. Micke
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