Same Warning Message, Different Recipients: Experiences at a Small/Medium-Sized Weather Service

Weather warnings are our highest priority task. But there are challenges all the way from analyzing the situation and the potential weather event, determining the actual impact, distribute warnings in an efficient and understandable manner and providing relevant updates during the event. This presentation will focus on our experiences using different communication channels and tailored messages to reach a range of recipients with varying requirements and background. Our main targets are emergency management, environmental and transport agencies, news outlets, as well as the general public.