The Weather Enterprise Wants to Know How to Improve Protective Action

The weather enterprise partners constantly ask social scientists to help them understand the psychology of the public and why the public takes the actions they do in weather events. The partners have a passion for wanting to know how they can help the public. The research of the social scientists studying weather warning communication needs to incorporate the questions of the weather enterprise partners so that those research results can be returned to the partners for operational changes and improvements. My remarks will briefly describe this relationship between the weather enterprise partners and the social scientists who have been engaging in this process and how it has developed into a dynamic change model for the weather enterprise and the warning dissemination process.