Public information misconceptions associated with seasonal hurricane predictions

I have been involved with the issuing of Atlantic basin seasonal hurricane forecasts for the last 27 years. A variety of different information transfer misunderstanding has occurred over this period. This has been due to the varying understanding of the public's knowledge of hurricanes and the varying long period and newly developed myths that have developed over the years about these storms. This includes the new belief that human influences are causing hurricanes to be more frequent and more intense. Examples of miscommunication (some by me) and misunderstanding will be discussed. Suggestions for communication improvement are proposed.