The aim of this study is to learn more about which interpretations of weather forecasts and uncertainty information that exists, and what information that is used in these interpretations. Understanding how people interpret and use weather information is crucial for later on finding forms of presentation that enhance communication. This study focuses on the web-service yr.no, the Norwegian Meteorological institute`s main channel for publishing forecasts to the public, and how these forecasts are communicated, interpreted and used, seen in a user-perspective.
This study has a qualitative research approach, with semi-structured interviews. To get known to many different interpretations, a sample as varied as possible is chosen, with respect to the demographic variables age, education, residence and occupation. Twenty-one persons from three different areas in Norway have been interviewed. When analyzing, meaningful sequences of the transcribed interviews are given codes, and then divided into main and sub categories containing similar codes.
The results show different ways of interpreting and using the information on yr.no. It seems important to have suitable forms of presentation that can help people put the same meaning in a forecast as the publisher. This can help people making good decisions.