Communicating Science Across Organizations

Organizations, large or small, can benefit from a strategic communications plan. That plan needs to be adept, current, and creative in its framework to effectively communicate the organization's purpose, accomplishments, and impact to stakeholders. Sharing those stories while adhering to a clearly defined message can take many forms, including: press releases, social media, internal and external newsletters, exhibit booths, special events, position statements, presentations, and websites. This talk will share best practices and lessons learned through implementation of a strategic communications plan at the Space Science and Engineering Center and Cooperative Institute for Meteorological Satellite Studies at the University of Wisconsin-Madison.