The AMS is proud to initiate at this annual meeting the EMS Town Hall Lecture series, which will become an annual event. The first EMS Lecturer, Tanja Cegnar, was the recipient of the EMS Outstanding Contribution Award in 2015. She chairs the EMS Media Team, working to improve exchange and communication among European broadcasters, as well as instigating communication and public presentation training for scientists. Promoting examples of innovative ways of bringing weather and climate information closer to general public is also one of the goals. Cegnar works at the Slovenian Environment Agency and is a weather presenter at the national television in Slovenia. This town hall meeting will provide information on outreach activities in Europe as a way to initiate a broader town hall discussion on international efforts to better engage those in the media for public education.A subsequent discussion with a panel of AMS Certified Broadcast Meteorologists will follow, focusing on industry practices and challenges in both the United States and Europe.  Moderated by Maureen McCann (News 13, Orlando, FL), this panel will include Rob Eicher (WHDH, Boston, MA), Alex Garcia (KABB, San Antonio, TX), Erica Grow (WNBC, New York, NY), and John Morales (WTVJ, Miami, FL).For additional information, please contact Maureen McCann (email: maureen.mccann@gmail.com).