Five Years of NASA Earth-Science Outreach with 2,000 TV Meteorologists

Review of 5 years of Earth and climate science communication outreach with NASA-Goddard and the 2,000 TV meteorologists the country. Best practrices about what works. Lessons learned. What academic theories help give insight in this changing TV media world? Adult, visual and informal learning theories. First rule of commuinication: know your audience. Just who is in the audience, who's watching TV these days? What do the TV news consultants say? What should we expect: can we change minds? Importance of repetition.