To address these issues, the National Weather Service has been engaged in a decade-long initiative aimed at improving the communication of the storm surge hazard—a discussion that has been accelerated in recent years by high-profile hurricanes such as Sandy. Working directly with researchers from disciplines such as sociology, communications, and geography, the National Weather Service has engaged its users and partners to determine the best path forward. Social science research concluded that the implementation of an explicit storm surge warning, accompanied by high-resolution storm surge inundation graphics, was supported overwhelmingly by the emergency management and broadcast meteorology communities, and that these tools would have the greatest potential to increase the literacy and awareness of, and response to, the storm surge hazard. Accordingly, the National Weather Service implemented an operational high-resolution inundation graphic, and accompanying GIS dataset, in 2016, and the first-ever explicit storm surge watch/warning product in 2017. This presentation discusses the historical aspects of evolutions in storm surge forecasts and warnings, lessons learned from recent hurricanes regarding these service improvements, and the path ahead for further improving storm surge communication and awareness.