This panel is designed to untangle the web of interests and engagements between the public and private sectors for developing and using environmental-based forecasting to reduce public health risks and enhance health protection. The first step is in disaggregating the private sector so that engagements are more aligned with interests, incentives, and business models for ecological forecasting aimed at health protection. What are the differing interests of large corporations and small start-ups in this field? Who engages whom and at what stage? What are the incentives and business models?