Even as weather forecasts become more accurate and extend to greater time horizons, the societal impacts of weather hazards—cycles of flood and drought, winter storms and hurricanes, tornadoes, and much more—continue to mount.  Experience shows  that numerous social and behavioral factors  (e.g., how individuals are wired to think, how humans function in groups) can shape how people, communities, and nations prepare for, observe, predict, respond to, and are affected by weather hazards. Moreover, these factors do not remain constant; they can change rapidly in response to ongoing technological, demographic, and cultural changes in society.  These challenges prompted NOAA and DoT/FHWA to request that the National Academies of Sciences, Engineering, and Medicine undertake a study that offers guidance on how the weather enterprise can most effectively support and implement critically-needed social and behavioral science research. The outcomes of that study will be presented and discussed in this Town Hall session.

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