Speakers: Keith Seitter, AMS Executive Director, Lisa Janicke Hinchliffe, University of Illinois at Urbana-Champaign, Adam Sobel, Columbia University.       Research impact is increasingly important for scientists but it is also increasingly defined in new ways. The traditional tally of citations is just one measure of success; some researchers also seek wider exposure, through sharing on social media, writing books, and other means. With so many ways to share your work, what is the most effective (and responsible) approach? Join special guest AMS Executive Director Keith Seitter in this special session that will examine how to make your work impactful, while being mindful of copyright and permissions restrictions. It will also include tips from researchers who are successfully navigating this turbulent and increasingly important part of being a successful scientist.A limited number of fresh baked cookies will be provided. For additional information, please contact Mike Friedman mfriedman@ametsoc.org and Ken Heideman kheideman@ametsoc.org