Session 1 Agribusiness and Smart Farming -- The Importance of Weather Prediction for Future Farming and Sustainability

Wednesday, 27 March 2019: 10:50 AM-12:20 PM
Auditorium (AAAS Building)
Host: 2019 AMS Washington Forum
Heidi Centola, The Weather Company, An IBM Business, Phoenix, AZ
Heidi Centola, The Weather Company, An IBM Business, Phoenix, AZ

The digitalization of Agricultural data is critical to the success of smart farming and global sustainability. Weather data and predictive weather analytics are crucial to better farm management and impacts the agricultural value chain from farmers to banks to traders to insurers – weather matters! The success of famer is dependent on well a farmer can proactively prepare for an upcoming growing season for a given crop. With the increase in weather volatility and extreme events, it is critically important to have access to accurate forecasts/data and Ag analytics for their specific farm/field for better farm management. This panel session discusses why it's critical to proactively plan and leverage precision weather and Ag analytics to optimize critical discussion across Agribusiness.

10:50 AM
Brad Colman
Brad Colman, Bayer Crop Sciences - The Climate Corporation, Seattle, WA

11:00 AM
Weather's Impact on Agriculture and Financial Markets
Chris Alston, Kraft Heinz, Chicago, IL

11:10 AM
John Manobianco
John Manobianco, BASF, Bellefonte, PA

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