There are many places that members of the public can find weather forecast and warning information. In addition to the National Weather Service and local and cable television, there are many private sector companies that provide such information, much of which can be obtained on mobile phones and the Internet.  Anyone who seeks such information knows that there can be inconsistencies in the messages provided and that consistency can depend on audience, scale, and purpose of the message. If the goal of the weather enterprise is to provide information that intends to best protect life and property, inconsistent or confusing messages may be a hindrance. This includes plans to provide increased communication of forecast uncertainty and probabilistic information. This session will build on a panel discussion on the same topic held on Tuesday, though it will extend the conversation with specific research on related issues.