J11.3 Serving Your Viewers in the "Easy Information Age"

Monday, 8 January 2018: 2:15 PM
Ballroom B (ACC) (Austin, Texas)
Erica A. Grow, WNBC-TV, New York, NY

Weather apps are quickly becoming the most utilized source for weather information in the United States, especially by Milennials. However, TV weather reports still play a big role- especially when the weather turns severe or dangerous. We broadcast meteorologists need to seize every opportunity to gain the audience's trust, to ensure that viewers will turn to us when hazardous weather affects our communities.
-Social media can be an effective tool for building a rapport and trust with viewers. We'll talk about best methods and practices for utilizing social media to this end.
-Telling an effective weather story is essential; the right weather graphics make all the difference when trying to illustrate the story in an engaging way that captures the viewer's interest.
-We'll also talk about how to communicate uncertainty and/or confidence in a forecast in a way that makes you much more valuable to your viewers than any weather app they can download.
In this "Age of Easy Information", we have to be more cognizant than ever before of the valuable time our viewers are giving us. The goal of this presentation is to give guidance on best practices, so our viewers feel that time spent with us is time well-spent.
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