6.5 Record-Setting Irma: How to Mobilize a Hurricane-Tested Population Via Traditional and New Media

Tuesday, 9 January 2018: 2:30 PM
Ballroom D (ACC) (Austin, Texas)
John Toohey-Morales, WTVJ NBC-6, Miami, FL

On the heels of the horrific images of Hurricane Harvey in Texas, South Florida and the Florida Keys looked warily to the east as Irma intensified into a record-setting category 5 hurricane and took aim at the Sunshine State. Yet with an influx of hundreds of thousands of new residents in recent years, and a segment of the population under the impression that they've "seen it all" and can weather any storm, this seasoned broadcast meteorologist sought novel ways to mobilize the population into life-saving action.
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