This “coffee-talk” style panel is intended to articulate the value of weather information and services and encourage dialogue among the Weather, Water and Climate Enterprise (Enterprise) on the importance of our value chain that links our academic, private, non-governmental and governmental sectors. The panelists will articulate the importance of thorough and repeatable economic analysis in qualifying and quantifying weather information and services. Our individual missions and business models can maintain a healthy balance between the American competitive spirit and working together to help build safe, sustainable communities in harmony with their environment. That is a large task with immense value, yet we need to be able to communicate who we are and what we do with pragmatism and in real-world terms in order to thrive among competing interests of our time. It is important to foster the Enterprise’s recognition for building capacity for qualifying and quantifying weather information and services. It therefore behooves the Enterprise to work together in providing economic justification and articulation of our collective return on investment, within and across sectors, to ensure that our Enterprise as a whole is strong and vibrant, especially amid competing interest of our time. Outcome of Panel: Build and support the capacity for demonstrating current and future value (in terms of cost avoidance, economic competitiveness globally, etc.), thereby ensuring a sustainable baseline for Enterprise investment.