1022 Best Practices of Building and Being a Trusted Climate Communicator

Wednesday, 10 January 2018
Exhibit Hall 3 (ACC) (Austin, Texas)
Richard L. Thoman Jr., NOAA, Fairbanks, AK; and B. E. Mayes, K. V. Matthews, D. R. Kluck, J. Crouch, and D. S. Arndt

Research tells us that climate data and information is better received from a “trusted messenger”. But what makes one a trusted messenger? How do you become a trusted climate communicator.? What makes an information provider become a trusted source?

As climate information providers, we can use sociology, communications and marketing tools to increase "circle of trust" when you are conveying climate information. This presentation will focus on strategies to build your own ability as a trusted climate communicator as well as communication and marketing tools to help you understand your audience and increase the chances that they will be receptive to your message. It will also cover building relationships with other experts who can become trusted sources for groups, helping to increase your reach.

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