4.6 How to Get More People to Believe Science Is Not Fake News

Tuesday, 9 January 2018: 9:45 AM
Ballroom F (ACC) (Austin, Texas)
Elliot Abrams, AccuWeather Inc., State College, PA

For many media consumers, the broadcast meteorologist may be the only recognized scientist who communicates with them every day. Recognizing this, the AMS Broadcasting Board has long supported the idea of the meteorologist as "the station scientist." But today we find science under attack. The American Association for the Advancement of Science had a panel disucssion (including this author) about this at their annual meeting in March 2017. Each weather broadcaster has a style of presentation. What unifying ideas, concepts and strategies can be employed to aid in the acceptance and trust in science more than is currently the case? Are there known obstacles against which certain strategies may be more useful than others? Could something as fundamental as the Scientific Method be part of the problem? The author was formerly uncertain about this, but is currently not so sure.
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