Session 4 Addressing The Audience: Communicating Effectively to Users of Weather and Climate Data and Information

Tuesday, 9 January 2018: 8:30 AM-10:00 AM
Ballroom F (ACC) (Austin, Texas)
Host: 13th Symposium on Societal Applications: Policy, Research and Practice
Katy Vincent Matthews, NOAA/NESDIS/National Centers for Environmental Information, Asheville, NC

We all crave to be understood and heard. But often in the science world, there is a gap between how we are communicating science and how the information is then received by its intended audience. Understanding how to effectively "mind the gap" between discussing science and the needs of users and decision makers is key to that rich and clear transmission of critical science information. If we know the needs our audience and have the tools to use to reach them, then we can develop effective science communication and hopefully begin to develop that two-way dialogue that can grow into extended engagement. Sessions under this topic could address how to understand the "why" of your audience, what are the best communication practices for reaching your audience, and how you effectively use storytelling and visualization to create connection.

8:30 AM
What Defines a Severe Thunderstorm? Perceptions from a Cross Section of Residents of the Lower Rio Grande Valley in South Texas 
Barry S. Goldsmith, NOAA/NWSFO, Brownsville, TX; and K. Sherman-Morris, J. J. Schroeder, and M. M. Torres
9:00 AM
Stella! Social Media and Affective Content in the Context of a Major Snowstorm
Adam M. Rainear, Univ. of Connecticut, Storrs, CT; and K. A. Lachlan
9:15 AM
Engaging Stakeholders in Embracing Uncertainty in Climate Projections for Adaptation Planning
Derek H. Rosendahl, South Central Climate Science Center, Norman, OK; and J. Blackband, R. A. McPherson, E. Mullens, and A. M. Wootten
9:30 AM
Bridging the Boundary: Lessons in Building Climate Adaptation Capacity in Southern California
Alyssa Newton Mann, Univ. of Southern California Sea Grant Program, Los Angeles, CA; and P. Grifman, N. Sadrpour, and J. Finzi Hart
9:45 AM
How to Get More People to Believe Science Is Not Fake News
Elliot Abrams, AccuWeather Inc., State College, PA
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