We all crave to be understood and heard. But often in the science world, there is a gap between how we are communicating science and how the information is then received by its intended audience. Understanding how to effectively "mind the gap" between discussing science and the needs of users and decision makers is key to that rich and clear transmission of critical science information. If we know the needs our audience and have the tools to use to reach them, then we can develop effective science communication and hopefully begin to develop that two-way dialogue that can grow into extended engagement. Sessions under this topic could address how to understand the "why" of your audience, what are the best communication practices for reaching your audience, and how you effectively use storytelling and visualization to create connection.