Meeting the Needs of a Variety of GHRC Data Users by Asking "Who is the Audience?" First

The NASA Global Hydrology Resource Center (GHRC) Distributed Active Archive Center (DAAC) contains many satellite and field campaign datasets. The variability and usefulness of the data can be overwhelming to communicate to the DAAC data users. The GHRC DAAC functions as not only a data storage facility, but as an active archive, which means its function is to encourage data use and exploration beyond the scientists who collect the data. While the primary goal is to serve atmospheric hazard scientists, those from other scientific domains, students, and more general users also access data. Awareness of user needs allows GHRC staff to effectively explain data and tool use to each audience. This presentation will describe the approach taken to serve different user types, and will show examples of products, tools, documentation, and outreach materials. Activities and posters will show how GHRC DAAC extends engagement beyond just delivering data and makes the material engaging and interesting, both which can lead to learning and further understanding.