Session 3A Communicating Weather Information with a Focus on NWS Applications

Monday, 8 January 2018: 2:00 PM-4:15 PM
Ballroom F (ACC) (Austin, Texas)
Host: 13th Symposium on Societal Applications: Policy, Research and Practice
Richard Smith, NOAA/NWS, Norman, OK

2:00 PM
Baseline Measures of Reception, Comprehension, and Response to Severe Weather Forecasts and Warnings
Joseph T. Ripberger, University of Oklahoma, Norman, OK; and C. Silva and H. Jenkins-Smith
2:15 PM
WEA Transmission Bleed Over and Impact-Based Warnings
Valerie Sanders, WeatherCall Services, LLC, Parker, CO
2:30 PM
Social Media Communication across the Weather Continuum: Introducing the Social Media Engagement Model for the National Weather Service
Jeannette Sutton, Univ. of Kentucky, Lexington, KY; and M. Olson, R. Prestley, S. Renshaw, S. Vos, and C. T. Butts
2:45 PM
Improving Decision-Making Using Probabilistic Forecasting: A Case Study Using Experimental National Weather Service Snowfall Graphics
Linda Girardi, Eastern Research Group, Arlington, VA; and G. M. Eosco, J. Sharp, J. Sprague, and D. Soroka
3:00 PM

3:15 PM
3:30 PM
3:45 PM
The Impact of NWS Weather Forecast Office Culture on Tornado Warning Performance
Stephan B. Smith, NOAA/NWS/Office of Science and Technology Integration, Silver Spring, MD

4:00 PM
Human Factors Affecting Tornado Warning Decisions in National Weather Service Forecast Offices
Frank Alsheimer, NWSFO, West Columbia, SC; and T. Johnstone, D. Sharp, V. Brown, and L. Myers
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